Web design

Web design is the design of web pages, websites and web applications using HTML, CSS, images, and other media. Web design is in contrast with web development, which includes web server configuration, writing web applications and server security. Web design adheres to both standards and principles and yet oscillates between being a science and an art. Gifted web designers bring to the web pages which are a visual feast, are easy to navigate and remain memorable.


Web development

Web development is a broad term that incorporates all areas of developing a web site for the World Wide Web. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building Web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.


For larger businesses and organizations, web development teams can consist of hundreds of people. Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or Information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.

  

 
 

Website promotion

Website promotion is the continuing process to promote a website to bring more visitors to the website. Many techniques such as web content development, search engine optimization (also known as SEO), and search engine submission, are used increase the traffic to a site.


Web content development

Content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other media assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser.

Search engine optimization

Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines. EO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.

Search engine submission

Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

  
 
 
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